The Marketing cluster includes courses and/or programs related to planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including merchandise/product management and promotion.

There are thousands of challenging educational and training opportunities within the high-skilled world of Marketing.  Learners need a solid background in communication, math, and technical skills. Education and training can be obtained in high school, technical colleges, and four-year colleges and universities. Learners participate in relevant education opportunities framed in the context of the cluster. They gain knowledge and skills through coordinated workplace learning experiences such as site visits, job shadowing, and internships. According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree and/or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing, and e-marketing. A background in marketing will provide transferable skills and knowledge for other fields of study as well.

Financial Planning combines the skill sets of financial managers with that of a more relationship-oriented individual. They typically work with clients either in daily, one-time transactions at the bank or as lifelong, trusted confidants who fully manage their client's wealth. These are professional people whose expertise and knowledge is valued by those they serve, whether it's to make a deposit, recommend a life insurance policy, or manage a retirement fund. People who enter the pathway of Business Finance are process-oriented. They like to see numbers add up and enjoy problem-solving as a result. From entry-level billing clerks to CFOs of major corporations, everyone in this cluster enjoys math and most likely is skilled with computers and accounting software as well.

Marketing and Finance Career Technical Student Organizations Links:
DECA - SC site - National site